Gramaphondzie (Directors Commentary)

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Excellent and considerate understanding of the technologies used in production of the video for example After effects and FCP..  There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g focus pulls) and in the post production editing process – in discussion of continuity.  This is sustained and thorough and accurate in discussion of the art deco themes of the MV.  The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well in terms of graphic design and animation.  Excellent command of terminology and well presented.

Covers sound and technology. Exemplifies After Effects well and the use of chromokey as an effect.  Excellent commentary, well done.

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Evaluation Task 4

Task 4: Media Technology in Pre-Production

Before we started filming & editing our music video, we instead drew out a storyboard of what we visualised our shots to look like. We then put our storyboards up on the wall so we could film each 'shot' that was drawn out. We used a Sony NX 5 to shoot them and then we edited all these shots together using Final Cut and synced the shots up to our song. Therefore, we basically had a rough cut of our actual music videos. This proves how media technologies allowed us to get a feel for what our music video would look like and therefore change anything which we didn't thnik fit the song. This was crucial as our storyboard animation allowed us to realise that we had some shots at the end that were too slow and that we did not have enough intense action in our video. We then had time to think about this and establish the changes before the shooting day. Thus, this media technology was a significant part in our pre-production and our music video may not have turned out as well without our storyboard animatic. We researched all of our material using new media technology (Google, Youtube, Flickr).