Saturday 17 March 2012

Using Photoshop

When constructing our CD digipak and poster we had a photoshoot this allowed us to have initial material to work with and to manipulate. During the photoshoot we used a Cannon 500D, this allowed us to capture the detail and the clarity, which then gave us more flexibility when editing and manipulating the image.

We turned to PhotoShop to edit & perfect our pictures. We needed to create a 6 panel CD digipak and an  poster to compliment our pop promo video. Photoshop is a image manipulation device which allows us to create new images from outstanding ones. Perfecting our star image is crucial for us as her image is what will sell her.




The first thing we did before using photoshop was to chose the images we wanted for our products. We then started work first on the CD digipak. We sourced a template from the internet of a 6 panel CD pack and then layered all the images we previously selected up against this. The main image for us to edit was the front cover which we did by selecting the picture and then cropping it to fit the square frame. We then duplicated the layer to enable us to airbrush the image of our artist to create a flawless 1920's look. We the decided to create another layer to add the text. We chose a font that we wanted throughout the ancillary texts to create a sense of synergy. We got pictures of art deco frames and lines which we added ontop of our own photos to highlight the 1920's era and link the text back to our video. We then used the colour manipulation tools to alter the lighting and contrast of the image to look like the colours we used in the video. We did similar things for the other panels where we used the 'eye dropper' tool to choose a colour from our video and then place this on the panel.


As we were aiming to create an art deco/modern twisted album cover we needed to research and get inspiration for our album cover.
Modern album cover, showing iconic status (Marilyn Monroe), Sexual.

Art Deco design, Use of block colours, straight lines, squares, precise.



When creating our poster we chose to follow the idea of one of our digipak panels which would create a sense of synergy. We used the eye dropper tool to select the same colour as the panel and then chose the same silhouette image of the dancer to place on our poster. We did this by using the marquee tool to draw around one of the three silhouettes and then copy and paste it onto the poster. We then used the transform tool to scale it to the size we wanted. And added the same font in the similar positioning on the poster as on the digipak. We created a new layer to add text to the poster which included tour dates where the artist would be performing. We saved images of the twitter and FaceBook logo to place on the bottom of the poster in their own layers and then found a barcode on google to place ontop of the poster. Once we had created it we though somethig was missing so we added a new layer and used the brush tool to add a signiture of the artist in a similar colour as what would be found in the video, over the top of the silhouette.

We also created a few different posters in photoshop that we decided we didnt want to use as our final poster. These followed the same similar ideas as the final poster, we just used the colour contrast and highlighter tool to get the block effects which we then selected and added different colurs to.


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