Monday 23 January 2012

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The presentation is proficient which has a clear presenation of how your MV and ancilliary tasks work together. I feel you have been clear in what you want have wanted to promote with the artist image and thought carefully about product placement. However I do feel that you need to discuss the star image of your artist in relation to Dyer and consider how you have branded the image you wanted to. Then address the the effectiveness of the question set which is asking you to evaluate how well the products work together in a marketing mix - as per the argument of Philip Kotler (please refer to your class notes).

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