Monday 23 January 2012

What's the point of doing a FOCUS GROUP?

doing a focus group will allow us to get audience feedback and see what our video accomplished and also what the video lacked.

We will be asking our target audience (mainly female, 16-25).

We will be asking questions like;

- What did you enjoy in the music video?
- What did you not enjoy in the music video?
- Do you think our target audience is the right audience?
- Where would expect to see this music video (MTV)?
- Do you think there should be more narrative?
- Do you think there should be more performance in the music video?
- What else would you want to see in this video?
- Does the music video seem amateur?
- Is the editing smooth or unnatural? and is this effective or not?
- Would you watch this video again?
- Does the music video show the "Star" in a positive light?
- What does she portray (Fashion Icon, Celebrity)?

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